Growth pressures with flat or declining marketing budgets
Cross-functional friction and silos stress
Team knowledge and skills gaps and not keeping up with the pace of change
The meeting ‘felt right’. But the outcome didn’t.
We see the same pattern across brands and categories around the world.
Customer sell-in stories are evaluated through a decision filter most teams never see.
Teams walk in with strong brand or category stories, solid insights and clear intent.
But they still leave with only partial success.
You need to land every Customer presentation
GrowthStory solves this.
The sell-in doesn’t fall short due to effort or a lack of internal review. It falls short when the story isn’t fully aligned with how retailers actually make decisions.
That misalignment creates decision friction. And when there is friction, there is inaction.
That is what is costing you revenue, share, and time.
And most teams can’t see it until it’s too late, because no one on the team is responsible for the retailer yes.
GrowthStory applies retail merchant decision insights and behavioral science to your sell-in,
identifying friction before it costs you distribution, revenue, or momentum.
Growth pressures with flat or declining marketing budgets
Team knowledge and skills gaps and not keeping up with the pace of change
Omni-Commerce:
The Promise and Challenges
We deeply understand the challenges you face as a marketer responsible for growth, especially in the omni-channel space. Even with headwinds of changing shopper dynamics, the shifting retailer environment, and mostly flat to diminishing investment resources (money. people, time), you still need to grow and meet the company’s AOP expectations. We’ve been there.
Once you’ve exhausted efficiency and eliminated costs, you still need to do more with less.
That’s where we come in.
We specialize in optimizing investment resources and strategies to grow brands with key retailers, offering solutions tailored to your business.
Equally comfortable starting from scratch as from a developed organizational position, we roll up our sleeves and help you solve brand and customer-specific challenges. Coupled with a proven curriculum of training modules designed to upskill your entire team on best practices, leading to demonstrable and sustainable growth.
Achieve sales goals with flat or diminishing marketing budgets
Create an annual insight-led omni-commerce growth marketing and shopper plan to align with long-term business goals
New product launch strategy from retailer sell-in to shopper sell-through
Retail Media strategy to deliver consistent, incremental performance
Develop annual and joint business planning
Develop best-in-class omni-commerce COE capability building frameworks across people, processes and tools
Upskill the team through omni-commerce training and skill development
Improve brand health through stronger retail knowledge, leading to more productive retail relationships
Assess current omni-commerce practices to identify gaps and opportunities for growth
Improve sell-in success rate through mutually beneficial JBPs
Optimize annual and joint business planning
Develop KPIs to achieve optimized collaborations & driving category growth
Strengthen the collaboration between the omni-commerce team and the brand
Strengthen the cross-functional partnership between the omni-commerce team and sales
